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Land Better Clients with Identity-Driven Marketing Strategies

Identity-driven marketing isn’t new, but it has incredible potential for B2B marketers. This article includes affiliate links for companies that we trust and utilize for our clients. We may receive a commission for purchases made through these links at no extra cost to you. Conventional marketing wisdom says the key to sales and profit is …

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Staff in a Boardroom Meeting

How to Create B2B Marketing Content that Resonates with your Audience

B2B marketers face unique challenges when it comes to attracting new business. The decision makers are often fiercely protected by lower level managers and employees who are tasked with filtering information for executives. This gatekeeping makes it difficult for B2B marketers to secure an opportunity to explain the value their product or service can provide.  …

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The Importance and Advantages of Using an SSL

Secure socket layer or (SSL) is a standard security technology that establishes an encrypted link between the server that hosts your website and your customer’s web browser. This encrypted link allows data to be passed securely to and from your customer’s web browser. The SSL protocol was originally developed by Netscape in 1994 and has …

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How to Grow Your Instagram Followers Authentically

When it comes to brand visibility and user engagement, Instagram is the best social network out there. A variety of studies have shown that engagement on Instagram far exceeds that of Facebook and Twitter. Even with all that engagement, it can be difficult to gain real followers on Instagram. A genuine following requires significant hard …

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How to Geofence Advertising with Google, Facebook, Instagram and Snapchat

What is Geofenced advertising? Geofencing is the use of GPS or RFID technology to create a virtual geographic boundary, enabling software to trigger a response when a mobile device enters or leaves a particular area. Geofencing in terms of advertising is triggering targeted advertising to users in a specific geographical area. Geofencing allows businesses to …

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Why Content is Still King – And Why That’s a Good Thing

“Content Is King” is an SEO philosophy that’s been around since before SEO was even an industry, and it still holds true today. However, the term is often misunderstood, misattributed, or misrepresented, and when applied poorly can spell disaster for your campaign and business. The crux of the issue lies in what “content” actually is. …

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Crucial Tips for Addressing and (Surviving) a Data Breach or Crisis

It should come as no surprise that businesses in practically all industries are experiencing a staggering amount of security breaches. Digital security specialists at Gemalto reported 4.5 billion data records compromised worldwide in the first half of 2018 alone. All too often, companies fail to adequately keep pace with malicious hackers and data thieves. It’s …

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