Tips & Tactics

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How To Convince Your Boss to Hire a B2B Marketing Agency

For many companies, investing money into your marketing efforts is an essential component of your overall budget. However, when the time comes to implement your next marketing campaign, you may find yourself weighing the options of the best way to tackle it within the constraints of your capabilities and budget. Many B2B companies are large …

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A Guide on Migrating to Google Analytics 4 (GA4) for B2B Marketers

In October of 2020, Google announced a new version of Google Analytics called Google Analytics 4 (GA4). This guide is designed to help B2B marketers migrate their analytics tracking ecosystem from Universal Analytics (UA) to GA4 following Google’s recommended best practices. In this article you will: Learn what is new in GA4. Get clear migration …

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SEO Benefits of Centerpiece Annotation for B2B Content Marketers

Martin Splitt, a Developer Relations Specialist at Google, first introduced the concept of a centerpiece annotation in October of 2021. This SEO optimization strategy impacts the way web pages are analyzed and weighted by Google. Centerpiece annotations are a great way to help both readers and search engines understand your content and they also should …

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B2B company recording a podcast to increase clients.

5 Reasons Why a B2B Podcast Can Increase Your Clients in 2021

It’s 2021. The podcasting industry is HUGE and expected to continue growing. According to Statista.com, “Forecasts suggest that the number of podcast listeners will surpass 160 million in 2023 after increases of around 20 million each year.” But what does this mean for businesses – in particular, B2B businesses?  If you’re in the B2B industry …

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Land Better Clients with Identity-Driven Marketing Strategies

Identity-driven marketing isn’t new, but it has incredible potential for B2B marketers. This article includes affiliate links for companies that we trust and utilize for our clients. We may receive a commission for purchases made through these links at no extra cost to you. Conventional marketing wisdom says the key to sales and profit is …

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