Tips & Tactics

Numerous B2B enterprises grapple with incorporating branded or competitor campaigns within their PPC strategies. Often, these campaigns prove instrumental and advantageous, particularly from an internal sales perspective. Below, we dig deeper into the multifaceted benefits of branded and competitor PPC campaigns and outline optimal scenarios for their utilization. What are Branded PPC Campaigns? Branded pay-per-click […]

Are you a B2B marketer looking to write mind-blowing case studies? If so, you’re in the right place. In this article, we’ll share some tips on how to write case studies that will help you close more deals and win more business. Case studies are an incredibly important element of the B2B marketing and sales

For many companies, investing money into your marketing efforts is an essential component of your overall budget. However, when the time comes to implement your next marketing campaign, you may find yourself weighing the options of the best way to tackle it within the constraints of your capabilities and budget. Many B2B companies are large

In October of 2020, Google announced a new version of Google Analytics called Google Analytics 4 (GA4). This guide is designed to help B2B marketers migrate their analytics tracking ecosystem from Universal Analytics (UA) to GA4 following Google’s recommended best practices. In this article you will: Learn what is new in GA4. Get clear migration

Martin Splitt, a Developer Relations Specialist at Google, first introduced the concept of a centerpiece annotation in October of 2021. This SEO optimization strategy impacts the way web pages are analyzed and weighted by Google. Centerpiece annotations are a great way to help both readers and search engines understand your content and they also should