Tips & Tactics

networking.

Here’s Why ABM is Better Than Networking [Infographic]

The COVID-19 pandemic changed the way pretty much everyone does business. For those of us who are in marketing, while we definitely had to shift our marketing tactics, we’re used to being adaptable, harnessing new technologies, and thinking outside the box to create successful marketing campaigns.  In the last few years, the term ABM or …

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B2B company recording a podcast to increase clients.

5 Reasons Why a B2B Podcast Can Increase Your Clients in 2021

It’s 2021. The podcasting industry is HUGE and expected to continue growing. According to Statista.com, “Forecasts suggest that the number of podcast listeners will surpass 160 million in 2023 after increases of around 20 million each year.” But what does this mean for businesses – in particular, B2B businesses?  If you’re in the B2B industry …

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Marketing strategist with an important client.

Land Better Clients with Identity-Driven Marketing Strategies

Identity-driven marketing isn’t new, but it has incredible potential for B2B marketers. This article includes affiliate links for companies that we trust and utilize for our clients. We may receive a commission for purchases made through these links at no extra cost to you. Conventional marketing wisdom says the key to sales and profit is …

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Staff in a Boardroom Meeting

How to Create B2B Marketing Content that Resonates with your Audience

B2B marketers face unique challenges when it comes to attracting new business. The decision makers are often fiercely protected by lower level managers and employees who are tasked with filtering information for executives. This gatekeeping makes it difficult for B2B marketers to secure an opportunity to explain the value their product or service can provide.  …

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