Are you a B2B marketer looking to write mind-blowing case studies? If so, you’re in the right place. In this article, we’ll share some tips on how to write case studies that will help you close more deals and win more business. Case studies are an incredibly important element of the B2B marketing and sales …
The B2B Marketers Guide to Writing Mind-Blowing Case Studies Read More »
For many companies, investing money into your marketing efforts is an essential component of your overall budget. However, when the time comes to implement your next marketing campaign, you may find yourself weighing the options of the best way to tackle it within the constraints of your capabilities and budget. Many B2B companies are large …
How To Convince Your Boss to Hire a B2B Marketing Agency Read More »
In October of 2020, Google announced a new version of Google Analytics called Google Analytics 4 (GA4). This guide is designed to help B2B marketers migrate their analytics tracking ecosystem from Universal Analytics (UA) to GA4 following Google’s recommended best practices. In this article you will: Learn what is new in GA4. Get clear migration …
A Guide on Migrating to Google Analytics 4 (GA4) for B2B Marketers Read More »
Martin Splitt, a Developer Relations Specialist at Google, first introduced the concept of a centerpiece annotation in October of 2021. This SEO optimization strategy impacts the way web pages are analyzed and weighted by Google. Centerpiece annotations are a great way to help both readers and search engines understand your content and they also should …
SEO Benefits of Centerpiece Annotation for B2B Content Marketers Read More »
SEO and PPC are terms that we marketers throw around a lot. It’s for a good reason. If you have a B2B business, you likely have a website. If you have a website, then driving traffic to your B2B website is extremely important. In theory, more traffic equals more leads equals more customers and clients. …
How to use SEO and PPC to Increase B2B Website Traffic Read More »
The COVID-19 pandemic changed the way pretty much everyone does business. For those of us who are in marketing, while we definitely had to shift our marketing tactics, we’re used to being adaptable, harnessing new technologies, and thinking outside the box to create successful marketing campaigns. In the last few years, the term ABM or …
When it comes to marketing your business, any good marketer will tell you that a significant focus of a marketing strategy is based on identifying who your customer is. If we start to talk about customers for B2B businesses, you may need to dive in a little deeper to understand exactly who you want to …
Have you ever launched a website, had it going for a good few months, and then check into your Google Analytics dashboard to find that your bounce rate was higher than you thought it should be? It’s happened to the best of us. Yes. Even experienced marketing professionals. When it comes to B2B websites, having …
It’s 2021. The podcasting industry is HUGE and expected to continue growing. According to Statista.com, “Forecasts suggest that the number of podcast listeners will surpass 160 million in 2023 after increases of around 20 million each year.” But what does this mean for businesses – in particular, B2B businesses? If you’re in the B2B industry …
5 Reasons Why a B2B Podcast Can Increase Your Clients in 2021 Read More »
Identity-driven marketing isn’t new, but it has incredible potential for B2B marketers. This article includes affiliate links for companies that we trust and utilize for our clients. We may receive a commission for purchases made through these links at no extra cost to you. Conventional marketing wisdom says the key to sales and profit is …
Land Better Clients with Identity-Driven Marketing Strategies Read More »
