Tips & Tactics

Advertisers are choosing Amazon over Google, should you?

At Zipline, we do a great deal of advertising across a number of platforms including both Amazon and Google. As Amazon has become the primary search engine for product searches, we have seen consumer packaged goods shift their focus toward Amazon and rightly so. Amazon advertising, while not necessarily cheaper per click, is yielding higher

Advertisers are choosing Amazon over Google, should you? Read More »

Vertical SEO is the greatest marketing opportunity you probably haven’t even heard of…

The world of SEO has changed significantly over the past few years. With an influx of new devices, services, and tools Google is losing its stranglehold on the search world one query at a time. Don’t get me wrong, Google still rules the SEO world today, but depending on what type of product or service you’re

Vertical SEO is the greatest marketing opportunity you probably haven’t even heard of… Read More »

A simple process to help get more online reviews for your business

As search engines strive to provide the best online experience for users, online customer reviews have become more and more important. A 2016 study by BrightLocal found that 91% of consumers use reviews when making an online purchasing decision. The same study also found that 84% of people trust online reviews as much as a

A simple process to help get more online reviews for your business Read More »

10 Great Alternatives to Google Site Search (GSS) – 2018 Pricing

For the past several years we here at Zipline B2B Marketing have been heavy users of Google Site Search. With the recent death of Google Site Search, we have been testing other search solutions to try to determine which will be our preferred solution moving forward. For many customers, the price is a major factor

10 Great Alternatives to Google Site Search (GSS) – 2018 Pricing Read More »

Is your website ADA compliant? If you don’t know, read this now.

The Americans with Disabilities Act was originally passed in 1990, around the same year that the ARPANET was decommissioned and use of the Internet for commercial purposes became a reality. The Americans with Disabilities Act (ADA) was the nation’s first comprehensive civil rights law addressing the needs of people with disabilities, prohibiting discrimination in employment,

Is your website ADA compliant? If you don’t know, read this now. Read More »

If you own a Shopify store it is time to start selling on Amazon

Google has long been the leader of driving e-commerce traffic and sales for online retailers. If you were thinking about making a purchase, you would go to Google, type in the product, compare prices, find the best deal, then make a purchase through that store’s e-commerce website. That’s how it’s done, right? Once upon a

If you own a Shopify store it is time to start selling on Amazon Read More »

Alert: If your site doesn’t have an SSL it will soon be labeled ‘Not Secure’ in Google Chrome

Web browsers have long indicated to users that a page is secure with a lock icon or a green https. This little notice helps users understand where their connection is safe and where it is not. In September, Google announced they’re going to be taking this to another level. Not only will they be labeling

Alert: If your site doesn’t have an SSL it will soon be labeled ‘Not Secure’ in Google Chrome Read More »

Scroll to Top