Demand Generation
extreme
We help B2B companies that are struggling to fill their pipeline with quality leads generate insatiable demand for their products and services using a unique & proven, laser-focused digital marketing process.
Run Of The Mill Digital Marketing
Simply Doesn't Work For B2B Companies
If you’re here, the statement above is probably not shocking to you. You have probably built a website or two and run some Google Ads only to find that the quality of leads you’ve gotten (if you got any) is atrocious, and they just aren’t the kind of prospects you really want to work with.
Traditional digital marketing methods work great if you’re selling a $15 t-shirt. However, if you’re selling a $15 million shipment of widgets or trying to forge a partnership with a potential vendor, your prospects DO NOT shop the same way they would for a t-shirt. So why are you using these same strategies to market your B2B company?
The Challenges Of B2B Marketing
Require A More Strategic Approach
B2B marketing is different. Sales cycles are longer, more decision-makers are involved, and closing the deal is much more challenging.
The average B2B sale takes 7-10 touches.
12-14 decision-makers have a say in a B2B sale.
B2B sales cycles average 4-7 months
Clients are looking at a lot more than just your website.
B2B buyers are 57% of the way to a decision before reaching out.
67% of the B2B buyer’s journey happens online.
Start Generating Serious Demand
Zipline helps B2B companies just like yours overcome the unique challenges of B2B marketing and generate demand for their products & services through strategic digital marketing. We would love to explore how we can help your business attract more new prospects and convert more new accounts.