Attract the attention of your prospects and guide them toward a purchase.
What is Inbound Marketing?
Inbound marketing is a very effective B2B marketing technique that centers around using interesting and engaging content to connect with your ideal prospects through various marketing channels such as the web, blogs, social media, and email marketing with the goal of building awareness and interest in your products and services.
Inbound marketing uses strategic content distributed through a number of channels to court, excite, attract, and convert readers into customers.
Inbound Marketing is a great fit if you...
What our Inbound Marketing Program Will Do for Your Business
Create A Consistent Lead Pipeline
Create content and messaging that consistently works to provide qualified new leads.
Help your prospects understand your knowledge, experience, and capabilities before they make contact with you.
Diversify Lead Sources
Avoid over-relying on a single channel for incoming leads where your pipeline can dry up instantly.
Lower Your Cost Per Lead
Lower your reliance on paid advertising and take advantage of organic SEO, social media, and earned media.
How Our Inbound Marketing Program Works
Step 1: Develop Buyer Personas
Step 2: Outline the Purchasing Process
Step 3: Develop an Inbound Plan
Step 4: Execute on the Inbound Plan
Step 5: Measure, Learn, and Iterate
Inbound Marketing is One Element of a Full Funnel B2B Marketing Program
At Zipline, we have a variety of B2B marketing programs. Whether you’re looking for simple lead generation, want to increase brand awareness amongst your prospects, or want to laser-target strategic accounts, we can develop a custom strategy that will help you maximize your success.
Land high-value leads by targeted prospects with laser-focused marketing.
Create an insatiable demand for your products and services.
Use a variety of content and resources to attract the attention of your prospects.
Strategic Lead Generation
Fill your sales pipeline with a steady flow of leads through targeted marketing.
Not sure how to start? Let’s create a B2B Marketing Blueprint
If you’re looking for a fresh B2B marketing strategy but aren’t quite sure where to start the B2B Marketing Blueprint is the perfect place to begin. This highly personalized experience connects your sales, marketing, and leadership teams directly with our top strategists. During this 2-week experience, we will work together to analyze current data, identify key opportunities, and bust through any roadblocks holding you back.
Interested in Inbound Marketing? Talk to an Expert Today.
Fill out the form to the right and we will connect you directly with one of our inbound marketing experts.