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Inbound Marketing

Attract the attention of your prospects and guide them toward a purchase.

What is Inbound Marketing?

Inbound marketing is a very effective B2B marketing technique that centers around using interesting and engaging content to connect with your ideal prospects through various marketing channels such as the web, blogs, social media, and email marketing with the goal of building awareness and interest in your products and services.

Inbound marketing uses strategic content distributed through a number of channels to court, excite, attract, and convert readers into customers.

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Inbound Marketing

Inbound Marketing is a great fit if you...​

  • You sell products or services to other businesses or organizations
  • You work or sell to an industry that sees constant innovation or change ​
  • Your prospects use social media to discuss your industry​
  • Want to increase sales to existing customers and accounts​
  • Need better data and analytics on your marketing efforts​
  • You want to be seen as an authority in your industry.
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Inbound Marketing

What our Inbound Marketing Program Will Do for Your Business

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Create A Consistent Lead Pipeline

Create content and messaging that consistently works to provide qualified new leads.

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Increase Trust

Help your prospects understand your knowledge, experience, and capabilities before they make contact with you.​

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Diversify Lead Sources

Avoid over-relying on a single channel for incoming leads where your pipeline can dry up instantly.​

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Lower Your Cost Per Lead

Lower your reliance on paid advertising and take advantage of organic SEO, social media, and earned media.​

How Our Inbound Marketing Program Works

Develop Buyer Personas
Step 1: Develop Buyer Personas
We work with your sales, marketing, and management teams to establish exactly who your prospects are. What products align with what audiences? What questions are your prospects asking? What are their challenges? Where do they spend their time? What other products do they own? These types of questions help us develop actionable profiles that we can use to target your ideal prospects.
Develop Buyer Personas
Outline the Purchasing Process
Step 2: Outline the Purchasing Process
Once we know who is buying we will take a deep look at the purchasing process. We work to understand what decision-makers are part of the process and what questions or objections commonly occur during the process so they can be effectively answered or countered.
Outline the Purchasing Process
Develop an Inbound Marketing Plan
Step 3: Develop an Inbound Plan
Using the personas we’re targeting and their motivators we will develop a detailed content strategy and map that will guide prospects from first awareness through re-purchase taking into account the entire purchasing process. This content map will outline specific messages and pieces that need to be developed to successfully attract and nurture your ideal prospects.
Develop an Inbound Marketing Plan
Execute the Inbound Marketing Plan
Step 4: Execute on the Inbound Plan
The next step is the biggest, creating and implementing the content. Our team will work with your staff to write and design the necessary content marketing elements and companion web pages, landing pages, advertisements, downloads, and other resources. We will also help map and implement advertising, search engine optimization, and marketing automation systems to distribute the content elements.
Execute the Inbound Marketing Plan
Measure, Learn, and Iterate
Step 5: Measure, Learn, and Iterate
Every message and touchpoint will be tracked. The insights gained will be used to enhance and improve the messaging and refine the audience. Audience interactions and engagements will also be tracked providing your sales team with real-time data into a prospect’s current level of interest and engagement.
Measure, Learn, and Iterate

Inbound Marketing is One Element of a Full Funnel B2B Marketing Program

At Zipline, we have a variety of B2B marketing programs. Whether you’re looking for simple lead generation, want to increase brand awareness amongst your prospects, or want to laser-target strategic accounts, we can develop a custom strategy that will help you maximize your success.

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Account-Based Marketing

Land high-value leads by targeted prospects with laser-focused marketing.

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Demand Generation

Create an insatiable demand for your products and services.

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Inbound Marketing

Use a variety of content and resources to attract the attention of your prospects.

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Strategic Lead Generation

Fill your sales pipeline with a steady flow of leads through targeted marketing.

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Not sure how to start? Let’s create a B2B Marketing Blueprint

If you’re looking for a fresh B2B marketing strategy but aren’t quite sure where to start the B2B Marketing Blueprint is the perfect place to begin. This highly personalized experience connects your sales, marketing, and leadership teams directly with our top strategists. During this 2-week experience, we will work together to analyze current data, identify key opportunities, and bust through any roadblocks holding you back. 

Learn More on the marketing blueprint
Interested in Inbound Marketing? Talk to an Expert Today.

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