Lead Generation

Attract and convert more prospects into highly qualified leads to fill your sales pipeline.

What Is Lead Generation?

Lead generation is one of the most important aspects of digital marketing. Whether you’re using account-based marketing, inbound marketing, or demand generation strategies, ultimately your goal is to convert a prospect into a qualified lead. Lead generation is exactly that process. When it comes down to it, lead generation is enticing a prospect into providing their information by trading something of value, and we help bring extreme value.

Lead Generation

We Keep Your Sales Team Busy With Leads From Multiple Channels:

We deploy a number of proven methods and processes to fill our clients’ pipelines with a diversified flow of quality prospects.

Social Media

Paid or organic social media on LinkedIn and other platforms will attract a steady flow of qualified leads.

Online Advertising

Running ads to qualified prospects that are currently in-market for your products or services attracts leads that are ready to convert.

PR & Earned Media

Getting exposure and recognition through media outlets and trade journals provides great validation and quality leads.

Inbound Marketing

A content funnel of engaging and interesting content that attracts, informs, and drives high-quality prospects into your funnel.

Demand Generation

Generating demand by creating content and experiences that target your prospects across a variety of mediums and bring them into your funnel.

Account-Based Marketing

Directly target handpicked prospects with laser-focused marketing campaigns and attract your ideal customer.
Conversion Rate Optimization Infographic

We Have A Fanatical Focus On Conversion Rate Optimization

The B2B lead conversion process looks very different for each website and company. In an e-commerce environment, a conversion can be a direct sale. In other instances, it may be a registration or sign-up. Or in many instances, a lead can come through trading content, resources, or other elements.

No matter what a conversion means to your business, improving the conversion rate will have exponential effects on both ROI and conversion optimization. It is a central focus of every campaign we lead.

Data Is The Key To Success

Every advertisement, message, and touchpoint will be tracked. The insights gained will be used to enhance and improve the messaging and refine the audience. Audience interactions and engagements will also be tracked, providing your sales team with real-time data into a prospect’s current level of interest and engagement.

Email Marketing Infographic

Lead Generation Is One Element Of A Full Funnel B2B Marketing Program

At Zipline, we have a variety of B2B marketing programs. Whether you’re looking for simple lead generation, want to increase brand awareness among your prospects, or want to laser-target strategic accounts, we can develop a custom strategy that will help you maximize your success.


Account-Based Marketing

Land high-value leads by targeting prospects with laser-focused marketing.

Demand Generation

Create an insatiable demand for your products and services.

Inbound Marketing

Use a variety of content and resources to attract the attention of your prospects.

Strategic Lead Generation

Fill your sales pipeline with a steady flow of leads through targeted marketing.

Not sure how to start? Let’s create a B2B Marketing Blueprint

If you’re looking for a fresh B2B marketing strategy but aren’t quite sure where to start, the B2B Marketing Blueprint is the perfect place to begin. This highly personalized experience connects your sales, marketing, and leadership teams directly with our top strategists. During this 2-week experience, we will work together to analyze current data, identify key opportunities, and bust through any roadblocks holding you back. 

Interested In Lead Generation? Talk To An Expert Today.

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