Attract and convert more prospects into highly qualified leads to fill your sales pipeline.
What Is Lead Generation?
Lead generation is one of the most important aspects of digital marketing. Whether you’re using account-based marketing, inbound marketing, or demand generation strategies, ultimately your goal is to convert a prospect into a qualified lead. Lead generation is exactly that process. When it comes down to it, lead generation is enticing a prospect into providing their information by trading something of value, and we help bring extreme value.
We Keep Your Sales Team Busy With Leads From Multiple Channels:
We deploy a number of proven methods and processes to fill our clients’ pipelines with a diversified flow of quality prospects.
We Have A Fanatical Focus On Conversion Rate Optimization
The B2B lead conversion process looks very different for each website and company. In an e-commerce environment, a conversion can be a direct sale. In other instances, it may be a registration or sign-up. Or in many instances, a lead can come through trading content, resources, or other elements.
No matter what a conversion means to your business, improving the conversion rate will have exponential effects on both ROI and conversion optimization. It is a central focus of every campaign we lead.
Data Is The Key To Success
Every advertisement, message, and touchpoint will be tracked. The insights gained will be used to enhance and improve the messaging and refine the audience. Audience interactions and engagements will also be tracked, providing your sales team with real-time data into a prospect’s current level of interest and engagement.
Lead Generation Is One Element Of A Full Funnel B2B Marketing Program
At Zipline, we have a variety of B2B marketing programs. Whether you’re looking for simple lead generation, want to increase brand awareness among your prospects, or want to laser-target strategic accounts, we can develop a custom strategy that will help you maximize your success.
Not sure how to start? Let’s create a B2B Marketing Blueprint
If you’re looking for a fresh B2B marketing strategy but aren’t quite sure where to start, the B2B Marketing Blueprint is the perfect place to begin. This highly personalized experience connects your sales, marketing, and leadership teams directly with our top strategists. During this 2-week experience, we will work together to analyze current data, identify key opportunities, and bust through any roadblocks holding you back.
Interested In Lead Generation? Talk To An Expert Today.
Fill out the form to the right and we will connect you directly with one of our lead generation experts.