Leverage strategic marketing to create an insatiable demand for your products and services.
What Is B2B Demand Generation?
B2B demand generation is a data-driven approach that can be leveraged to create awareness and interest for your products and services through a variety of marketing channels. Our demand generation process accounts for every touchpoint in the buyer’s journey, leading them from initial awareness through the entirety of the customer relationship.
Demand Generation Is A Great Fit If...
What Is The Difference Between Demand Generation And Lead Generation?
The primary difference between lead generation and demand generation is that demand generation is not always focused on generating a lead. Demand generation builds awareness and nurtures a prospect through a series of micro-conversions that help inform and qualify the prospect. Lead generation is often an important part of this journey but it is just one aspect of the greater demand generation process.
How Our Demand Generation Program Works
Step 1: Develop Buyer Personas
Step 2: Outline The Purchasing Process
Step 3: Develop A Content Plan
Step 4: Execute On The Content Plan
Step 5: Measure, Learn, And Iterate
Demand Generation Is One Element Of A Full Funnel B2B Marketing Program
At Zipline, we have a variety of B2B marketing programs. Whether you’re looking for simple lead generation, want to increase brand awareness amongst your prospects, or want to laser-target strategic accounts, we can develop a custom strategy that will help you maximize your success.
Not sure how to start? Let’s create a B2B Marketing Blueprint
If you’re looking for a fresh B2B marketing strategy but aren’t quite sure where to start, the B2B Marketing Blueprint is the perfect place to begin. This highly personalized experience connects your sales, marketing, and leadership teams directly with our top strategists. During this 2-week experience, we will work together to analyze current data, identify key opportunities, and bust through any roadblocks holding you back.
Interested In Demand Generation? Talk To An Expert Today.
Fill out the form to the right and we will connect you directly with one of our demand generation experts.