SimpleCert Case Study
Laser-focused digital marketingand SEO strategy targeted atlarger enterprise-level accounts in North America.
SimpleCert is a complete and easy to use online Certificate Management System.
The SimpleCert platform is designed to help streamline the process of designing, printing, and sending personalized certificates. Users have the option of making single certificates, or utilizing SimpleCert’s powerful API and Zapier integrations to create, send and store bulk certificates. The platform is targeted at small to medium-sized businesses and organizations offering online training or certification of any kind.
SimpleCert is the world leader and also the original pioneer in the Certificate Management System category but they now face stiff competition from a number of newer competing products.
SimpleCert is a complete and easy to use online Certificate Management System. The SimpleCert platform is designed to help streamline the process of designing, printing, and sending personalized certificates. Users have the option of making single certificates, or utilizing SimpleCert’s powerful API and Zapier integrations to create, send and store bulk certificates. The platform is targeted at small to medium-sized businesses and organizations offering online training or certification of any kind.
SimpleCert is the world leader and also the original pioneer in the Certificate Management System category but they now face stiff competition from a number of newer competing products.
Challenges
- Develop product awareness in a relatively unknown product category.
- Streamline the process of integrating SimpleCert certificates into other products and services.
- Increase below-average conversion rates from all traffic channels.
- Expand SimpleCert into larger enterprise-level accounts.
- Fend off competition from larger competitors like Canva who are entering the digital certificate market.
Key Tools
Sales Enablement
Content Strategy & Development
User-Interface Design
Search Engine Optimization
PPC Advertising
Business Strategy & Consulting
Challenges
- Develop product awareness in a relatively unknown product category.
- Streamline the process of integrating SimpleCert certificates into other products and services.
- Increase below-average conversion rates from all traffic channels.
- Expand SimpleCert into larger enterprise-level accounts.
- Fend off competition from larger competitors like Canva who are entering the digital certificate market.
Key Tools
Sales Enablement
Content Strategy & Development
User-Interface Design
Search Engine Optimization
PPC Advertising
Business Strategy & Consulting
Let's cut to the results. How did we do?
Website
Our team brought a number of strategic changes to the existing SimpleCert website experience to aid conversion.
Content Strategy
We transformed the SimpleCert content strategy introducing a number of initiatives focused on key verticals and important capabilities.
User Interface Enhancements
We helped reimagine the conversion process and the software user interface improving usability and drastically lowering attrition.
API Development
We assisted with the development of an API and Zapier integration that makes integrating with SimpleCert a breeze for new enterprise-level customers.
SEO & PPC Advertising
We provided an entirely new SEO/PPC strategy that has skyrocketed ranking positions and conversion rates.
Let's cut to the results. How did we do?
Website
Our team brought a number of strategic changes to the existing SimpleCert website experience to aid conversion.
Content Strategy
We transformed the SimpleCert content strategy introducing a number of initiatives focused on key verticals and important capabilities.
User Interface Enhancements
We helped reimagine the conversion process and the software user interface improving usability and drastically lowering attrition.
API Development
We assisted with the development of an API and Zapier integration that makes integrating with SimpleCert a breeze for new enterprise-level customers.
SEO & PPC Advertising
We provided an entirely new SEO/PPC strategy that has skyrocketed ranking positions and conversion rates.
SimpleCert was already quite successful when our team engaged but by integrating our laser-focused digital marketing and SEO strategy we were able to grow revenue by 180% in 2020 alone, even besting the impressive gains we were able to attain in 2019.
Through strategic, data-driven SEO, meaningful content, and well-planned technology, SimpleCert has seen absolutely transformative growth.
- 15.33% Bounce Rate vs 61% bounce rate
- 144,792 Conversionsvs 25,104 conversions
SimpleCert was already quite successful when our team engaged but by integrating our laser-focused digital marketing and SEO strategy we were able to grow revenue by 180% in 2020 alone, even besting the impressive gains we were able to attain in 2019.
Through strategic, data-driven SEO, meaningful content, and well-planned technology, SimpleCert has seen absolutely transformative growth.
- 15.33% Bounce Rate vs 61% bounce rate
- 144,792 Conversionsvs 25,104 conversions
I am very thankful for the growth we have seen and for our partnership with Zipline and I look forward to continuing the partnership.
