Tools & Resources

A Starter Pack of Negative Keywords for your Google Ads or Bing Ads Campaign

Pay-per-click advertising has gotten more and more expensive as the masses have discovered the deep funnel benefits of reaching an audience who is actively searching for their products or services. With skyrocketing costs, every penny counts when optimizing your pay-per-click campaigns. You can’t afford to waste clicks on irrelevant traffic that is unlikely to take

A Starter Pack of Negative Keywords for your Google Ads or Bing Ads Campaign Read More »

A jQuery snippet to help track link clicks with Google Analytics events

Tracking link clicks with Google Analytics can be a bit tricky. When a user clicks a link they’re transported to the destination leaving behind the previous page and the analytics code. This can mean that even adding tracking at the onclick level to a link could result in some clicks not being tracked. To help

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