The COVID-19 pandemic changed the way pretty much everyone does business. For those of us who are in marketing, while we definitely had to shift our marketing tactics, we’re used to being adaptable, harnessing new technologies, and thinking outside the box to create successful marketing campaigns. In the last few years, the term ABM or […]
Here’s Why ABM is Better Than Networking Read More »
When it comes to marketing your business, any good marketer will tell you that a significant focus of a marketing strategy is based on identifying who your customer is. If we start to talk about customers for B2B businesses, you may need to dive in a little deeper to understand exactly who you want to
How to Create a B2B Ideal Customer Profile Read More »
Have you ever launched a website, had it going for a good few months, and then check into your Google Analytics dashboard to find that your bounce rate was higher than you thought it should be? It’s happened to the best of us. Yes. Even experienced marketing professionals. When it comes to B2B websites, having
How to Lower Your B2B Website Bounce Rate Read More »
It’s 2021. The podcasting industry is HUGE and expected to continue growing. According to Statista.com, “Forecasts suggest that the number of podcast listeners will surpass 160 million in 2023 after increases of around 20 million each year.” But what does this mean for businesses – in particular, B2B businesses? If you’re in the B2B industry
5 Reasons Why a B2B Podcast Can Increase Your Clients in 2021 Read More »
