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Should Branded and Competitor Campaigns be a Part of My PPC Strategy?

Numerous B2B enterprises grapple with incorporating branded or competitor campaigns within their PPC strategies. Often, these campaigns prove instrumental and advantageous, particularly from an internal sales perspective. Below, we dig deeper into the multifaceted benefits of branded and competitor PPC campaigns and outline optimal scenarios for their utilization. What are Branded PPC Campaigns? Branded pay-per-click […]

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