Negative Keyword Related to Education
training learn classes class school schools colleges college university universities books book tutorial tutorials video videos textbooks textbook guide guides become program programs institute institutes
Negative Keyword Covering Images
pictures picture pic pics photo photos images image diagram diagrams
Negative Keyword Targeting Intent
How to How do How does What to What do What does Where to Where do Where does directions sample samples sampler sampling map maps blog blogs example examples forum forums craft crafts diy homemade handmade make specs rental rentals repair repairs
Negative Keyword Covering Popular Platforms
craigslist facebook ebay instagram etsy youtube torrent Udemy
Negative Keyword Covering Pricing, Sales, and Discounting
free cost price pricing affordable no charge cost bargain bargains blowout blowouts cheap cheapest clearance clearances close outs closeout deals deal discount discounts liquidation overstock promo promo codes promotional rebate rebates bargain sale sales special inexpensive lowest warehouse outlet freemium freeware open source
Negative Keywords Targeting Conferences and Resources
journal journals magazine magazines club clubs conference conferences council councils newsletter newsletter resource resources seminar seminars statistics stats statistic workshop workshops association associations
Negative Keywords to Eliminate Research and Document Related Searches
review reviews rating ratings opinion opinions article articles information info manual manuals instruction instructions guide guides opinion opinions article articles study Studies documentation documents document
REMEMBER! Not all of these will apply to all businesses. Also, remember this is not an exhaustive list. You will want to review and edit these items to align with your products, services, and industry, but this is a great place to start for any business. If you begin your campaign with a collection of these words, you’re going to save a lot of money and get good results much, much faster.
One more important note is that Google only applies negative keywords to the first 10 words in a query. So very long queries still may break through. There isn’t much you can do about this but it is important you’re aware. Details: https://support.google.com/adwords/answer/2453972
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The Zipline team can help design and develop a website for your business that gets more leads and profit. By strategically aligning the website to your goals, we can help you do more with less. Contact us today to start the conversation.