Content Writing

B2B marketers face unique challenges when it comes to attracting new business. The decision makers are often fiercely protected by lower level managers and employees who are tasked with filtering information for executives. This gatekeeping makes it difficult for B2B marketers to secure an opportunity to explain the value their product or service can provide.  […]

“Content Is King” is an SEO philosophy that’s been around since before SEO was even an industry, and it still holds true today. However, the term is often misunderstood, misattributed, or misrepresented, and when applied poorly can spell disaster for your campaign and business. The crux of the issue lies in what “content” actually is.