Layered content helps people enjoy it and helps the algorithm decide its worthiness so people can find it. Content these days must be everything at once. It must be useful, engaging, relevant, with the right keywords in the right places, on the right layout, etc. Fortunately, good things come in layers: blankets in winter, wedding […]
How to Write Layered Content that Delights People and Bots Read More »
“What am I missing?” is one question that keeps marketers awake at night. Your ads may be performing well. But are they performing well compared to your competitors? Understanding your competitors’ advertising strategies can give you valuable insights into how to gain a strategic edge or benchmark for your campaigns. This article will recommend free
How to See What Ads Your Competitors are Running Read More »
Many companies wonder why their marketing strategies are failing them. They face very low conversion rates and very high cost per lead values, and they can’t figure out why. Often, they are also losing deals to other competitors and need help understanding why they are being beaten on deals that they are fully qualified to
Are You Only Targeting 3% of Your Customers with Your Marketing? Read More »
Numerous B2B enterprises grapple with incorporating branded or competitor campaigns within their PPC strategies. Often, these campaigns prove instrumental and advantageous, particularly from an internal sales perspective. Below, we dig deeper into the multifaceted benefits of branded and competitor PPC campaigns and outline optimal scenarios for their utilization. What are Branded PPC Campaigns? Branded pay-per-click
Should Branded and Competitor Campaigns be a Part of My PPC Strategy? Read More »
Are you a B2B marketer looking to write mind-blowing case studies? If so, you’re in the right place. In this article, we’ll share some tips on how to write case studies that will help you close more deals and win more business. Case studies are an incredibly important element of the B2B marketing and sales
The B2B Marketers Guide to Writing Mind-Blowing Case Studies Read More »
For many companies, investing money into your marketing efforts is an essential component of your overall budget. However, when the time comes to implement your next marketing campaign, you may find yourself weighing the options of the best way to tackle it within the constraints of your capabilities and budget. Many B2B companies are large
How To Convince Your Boss to Hire a B2B Marketing Agency Read More »
In October of 2020, Google announced a new version of Google Analytics called Google Analytics 4 (GA4). This guide is designed to help B2B marketers migrate their analytics tracking ecosystem from Universal Analytics (UA) to GA4 following Google’s recommended best practices. In this article you will: Learn what is new in GA4. Get clear migration
A Guide on Migrating to Google Analytics 4 (GA4) for B2B Marketers Read More »
Martin Splitt, a Developer Relations Specialist at Google, first introduced the concept of a centerpiece annotation in October of 2021. This SEO optimization strategy impacts the way web pages are analyzed and weighted by Google. Centerpiece annotations are a great way to help both readers and search engines understand your content and they also should
SEO Benefits of Centerpiece Annotation for B2B Content Marketers Read More »
SEO and PPC are terms that we marketers throw around a lot. It’s for a good reason. If you have a B2B business, you likely have a website. If you have a website, then driving traffic to your B2B website is extremely important. In theory, more traffic equals more leads equals more customers and clients.
How to use SEO and PPC to Increase B2B Website Traffic Read More »
Identity-driven marketing isn’t new, but it has incredible potential for B2B marketers. This article includes affiliate links for companies that we trust and utilize for our clients. We may receive a commission for purchases made through these links at no extra cost to you. Conventional marketing wisdom says the key to sales and profit is
Land Better Clients with Identity-Driven Marketing Strategies Read More »
