SEO and PPC are terms that we marketers throw around a lot. It’s for a good reason. If you have a B2B business, you likely have a website. If you have a website, then driving traffic to your B2B website is extremely important. In theory, more traffic equals more leads equals more customers and clients. …
How to use SEO and PPC to Increase B2B Website Traffic Read More »
Latent Semantic Indexing, or LSI, refers to a specific type of keywords that search engines use to refine their results. This particular variety of keywords is used by search engines like Google to display contextually relevant content to the searchers. So what exactly are LSI keywords and how do they work? More importantly, why should …
Supercharge Your SEO with Latent Semantic Indexing Read More »
Website owners and marketers painstakingly focus on developing just the right content for each page. They spend hours perfecting their layout and message but completely neglect the most important ranking factor on each page, the title tag. The meta title or title tag has been around since the inception of HTML. The title tag is …
Title Tag Hacks to Improve your SEO and Click-Through Rate Read More »
The world of SEO has changed significantly over the past few years. With an influx of new devices, services, and tools Google is losing its stranglehold on the search world one query at a time. Don’t get me wrong, Google still rules the SEO world today, but depending on what type of product or service you’re …
Vertical SEO is the greatest marketing opportunity you probably haven’t even heard of… Read More »
As search engines strive to provide the best online experience for users, online customer reviews have become more and more important. A 2016 study by BrightLocal found that 91% of consumers use reviews when making an online purchasing decision. The same study also found that 84% of people trust online reviews as much as a …
A simple process to help get more online reviews for your business Read More »
For the past several years we here at Zipline B2B Marketing have been heavy users of Google Site Search. With the recent death of Google Site Search, we have been testing other search solutions to try to determine which will be our preferred solution moving forward. For many customers, the price is a major factor …
10 Great Alternatives to Google Site Search (GSS) – 2018 Pricing Read More »
The search engine optimization world is about to change in a big way. For most of us deep in the industry, this comes as no surprise. It has been known for quite some time that Google was planning to roll out their so-called “mobile-first” index. There has been a great deal of speculation about exactly …
Google’s new mobile-first index is here and it’s time to pay attention Read More »
