Social Media Marketing

How to Geofence Advertising with Google, Facebook, Instagram and Snapchat

What is Geofenced advertising? Geofencing is the use of GPS or RFID technology to create a virtual geographic boundary, enabling software to trigger a response when a mobile device enters or leaves a particular area. Geofencing in terms of advertising is triggering targeted advertising to users in a specific geographical area. Geofencing allows businesses to

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Facebook is Moving from Reviews to Recommendations

Facebook is currently in the process of revamping the review system for its Business Pages. The social networking giant has recently rolled out updates for Business Pages. Notable among these updates is the replacement of the 5-star review system with ‘Recommendations.’ The review system is still going to be relevant for a while, but Recommendations

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