An Updated E-Commerce Experience for Rescue Northwest

The Pacific Northwest is one of the most beautiful places on earth. Our region is filled with towering mountains, raging rivers, and beautiful cities, but with all of this beauty comes the opportunity for problems, issues, and accidents. Rescue Northwest was founded in 2001 by Jim Thoen, a firefighter, technical rescue expert and instructor. Rescue Northwest helps train and equip fire departments, corporations, and individuals to handle nearly any type of high-risk emergency rescue they may encounter from employees stuck on a dam to a climber trapped on a cliff.

In addition to rigorous in-person training courses, Rescue Northwest also sells all of the equipment and tools these elite rescue teams need to keep themselves and those they’re rescuing safe and sound. Their website is the hub for both training registration and product sales and when Rescue Northwest hired Zipline both systems were in need of repair.

Having been online for many years, Rescue had a firm understanding of what its website needed to accomplish but it was extremely limited by its current platform and infrastructure. Working closely with Rescue, our team helped explore a variety of e-commerce platforms and options, eventually settling on WooCommerce as the perfect solution to power the next generation of the Rescue Northwest website. This approach allowed for an extreme amount of customization and design flexibility while also covering all of the technical must-haves to provide a seamless user experience for Rescue Northwest training and retail customers.

Using WooCommerce and WordPress, our team worked closely with Rescue Northwest to design an all-new online experience that helps to highlight the various training courses available and facilitates registration for these critical classes. We also created a fresh e-commerce experience that makes it much easier and more intuitive for users to navigate and find the products they need. We have also streamlined critical processes like re-ordering to provide a significantly improved user experience.

The new Rescue Northwest website is online now. Visit the website online at

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