Inbound Marketing

B2B company recording a podcast to increase clients.

5 Reasons Why a B2B Podcast Can Increase Your Clients in 2021

It’s 2021. The podcasting industry is HUGE and expected to continue growing. According to Statista.com, “Forecasts suggest that the number of podcast listeners will surpass 160 million in 2023 after increases of around 20 million each year.” But what does this mean for businesses – in particular, B2B businesses?  If you’re in the B2B industry …

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Staff in a Boardroom Meeting

How to Create B2B Marketing Content that Resonates with your Audience

B2B marketers face unique challenges when it comes to attracting new business. The decision makers are often fiercely protected by lower level managers and employees who are tasked with filtering information for executives. This gatekeeping makes it difficult for B2B marketers to secure an opportunity to explain the value their product or service can provide.  …

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Why Content is Still King – And Why That’s a Good Thing

“Content Is King” is an SEO philosophy that’s been around since before SEO was even an industry, and it still holds true today. However, the term is often misunderstood, misattributed, or misrepresented, and when applied poorly can spell disaster for your campaign and business. The crux of the issue lies in what “content” actually is. …

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