SEO and PPC are terms that we marketers throw around a lot. It’s for a good reason. If you have a B2B business, you likely have a website. If you have a website, then driving traffic to your B2B website is extremely important. In theory, more traffic equals more leads equals more customers and clients. […]
How to use SEO and PPC to Increase B2B Website Traffic Read More »
We have two pieces of exciting news that have come out in the past 24 hours that your business should be taking advantage of. First, Facebook is now accepting applications for their small business grants program which is giving $100 million in cash grants and ad credits to small businesses negatively impacted by COVID-19. Second,
Free Advertising Opportunities from Facebook & Google Read More »
I am sure you have had more than your fill of COVID-19 updates so I am not going to share our new policies and procedures. Our staff has been able to work from home for about 7 years and we wash our hands regularly so things are pretty much business as usual internally. Externally, the
Free Advertising & Resources for Struggling Businesses Read More »
What is Geofenced advertising? Geofencing is the use of GPS or RFID technology to create a virtual geographic boundary, enabling software to trigger a response when a mobile device enters or leaves a particular area. Geofencing in terms of advertising is triggering targeted advertising to users in a specific geographical area. Geofencing allows businesses to
How to Geofence Advertising with Google, Facebook, Instagram and Snapchat Read More »
At Zipline, we do a great deal of advertising across a number of platforms including both Amazon and Google. As Amazon has become the primary search engine for product searches, we have seen consumer packaged goods shift their focus toward Amazon and rightly so. Amazon advertising, while not necessarily cheaper per click, is yielding higher
Advertisers are choosing Amazon over Google, should you? Read More »
Pay-per-click advertising has gotten more and more expensive as the masses have discovered the deep funnel benefits of reaching an audience who is actively searching for their products or services. With skyrocketing costs, every penny counts when optimizing your pay-per-click campaigns. You can’t afford to waste clicks on irrelevant traffic that is unlikely to take
A Starter Pack of Negative Keywords for your Google Ads or Bing Ads Campaign Read More »
