- Improved Search Engine Rankings – In 2014, Google introduced SSL as a ranking factor. They shared that websites with an SSL received a slight ranking boost in the Google search results. Many search engine optimization experts believe that this boost has been amplified over time. A 2020 study from a prominent SEO group suggests that this boost could be as much as 5% of your overall rank calculation.
- Improved Conversion Rate – Your conversion rate is the percentage of people that contact you or purchase from you after visiting your website. Essentially, this rate shows how many of your visitors turn into prospects or customers. Since 2018, browsers like Google and Firefox have shown a message that says “Not Secure” in the address bar on lead generation forms, contact forms, and shopping cart checkout experiences. If your website says “Not Secure” it is likely you’re missing out on traffic from tech-savvy or cautious users.
- Lowered Risk – When you have a website, you take on some risk. You don’t necessarily know how your website visitors will interact with your website, what information they will type in, or what they will attempt to do. We have seen patients send protected health information through simple contact forms for clinics. We have also seen customers send in banking and routing information through forms intended for email sign-ups. You don’t have a lot of control over what your customers do or say online, but adding an SSL helps lower your risk and liability in the event of misuse of your website or system.
Want peace of mind by securing your website?
The Zipline team can not only help develop a website for your business but also provide a secure SSL and routine site maintenance. Contact us today to start the conversation.