SEM

Advertisers are choosing Amazon over Google, should you?

At Zipline, we do a great deal of advertising across a number of platforms including both Amazon and Google. As Amazon has become the primary search engine for product searches, we have seen consumer packaged goods shift their focus toward Amazon and rightly so. Amazon advertising, while not necessarily cheaper per click, is yielding higher …

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A Starter Pack of Negative Keywords for your Google Ads or Bing Ads Campaign

Pay-per-click advertising has gotten more and more expensive as the masses have discovered the deep funnel benefits of reaching an audience who is actively searching for their products or services. With skyrocketing costs, every penny counts when optimizing your pay-per-click campaigns. You can’t afford to waste clicks on irrelevant traffic that is unlikely to take …

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