Joey Nania is a highly ranked pro bass fisherman with a number of high profile wins under his belt. In addition to being a frequent tournament champion, Joey is a co-host of Sweetwater TV- a popular fishing television show on the Fox Sports Outdoors network and one of Alabama’s most popular bass fishing guides. Joey’s success has helped him land sponsorships from some of the biggest names in the sport including Bass Pro Shops, Nitro Boats, Huk, Zman, Mercury, and Yeti Coolers. Known as one of the up and coming stars in the industry, Joey has a bright future ahead of him with a lot of opportunities in motion. Joey hired Zipline to help develop an online experience that would bring all of the different things he is doing together into a single platform that helps his fans keep tabs on the tournament trail, book guide trips, and capture his latest tips and social media content.
Our team worked closely with Joey and his team to plan and develop a solution that did just that. Built on the WordPress platform, Joey’s new website does a beautiful job of showcasing not only his tournament schedule and results but also information about his show and his guide service. All of this is managed by Joey and his team through the intuitive content management interface making it quick and easy to keep the website up-to-date with the latest and greatest information from the tournament trail.
One of the coolest things about the new JoeyFishing.com website is the simple ability for potential customers to sign-up for a guide trip. The process which was previously confusing and cumbersome has been streamlined to make it easy for customers to research, plan, and connect with Joey regarding a guide trip. The enhanced online guide experience also comes with some conversion optimized landing pages that are designed to capture and convert users coming from Joey’s large and engaged social following.
The new website is online now. If you would like to check it out, head on over to joeyfishing.com to learn more. If you would like to book a guided fishing trip, visit http://joeyfishing.com/guide-trips/ to start the process!
