Wondering what an interstitial is? This is a term used to describe pages that interrupt or block the content you’re trying to reach by displaying an overlying message. You will often see this technique used online to collect email addresses or show an advertisement to visitors on the first page they view. The obvious goal […]
Google is now officially penalizing intrusive interstitial popups on mobile Read More »
Google began alerting some Adwords advertisers that they will be rolling out automated call extensions in mobile ads starting on Feb 6th. The new automated call extensions will automatically pull phone numbers featured on landing pages. What is a call extension? Call extensions make it easy for customers to call you directly from your ad,
Google to launch automated call extensions in mobile ads Read More »
An exciting new feature may be on the way from Facebook. It was confirmed in September that Facebook was in the midst of experimenting with a new “product tagging” feature. Details about the new feature have finally started to surface in news feeds. Product tagging allows page owners to tag the products that are showcased
Facebook Testing the Ability to Tag Products in Posts and Images Read More »
At the start of every new year we see a spike in social media activity and incoming questions about how to be more successful in social media. A lot of these inquiries come from business people making new year’s resolutions to do a better job of managing and engaging with their customers via social media.
How to optimize your Facebook business profile for value and lead generation Read More »
Given how long Google has been a champion of mobile, it is inevitable that the internet juggernaut will provide better support for responsive ads. Google’s forced encouragement of users to migrate to mobile in 2015 signaled a major push toward mobile support. Their introduction of AMP may change the landscape of how mobile websites are
Are better, more responsive Adwords Ads on the way? Read More »
At the start of every new year, we see a spike in social media activity and incoming questions about how to be more successful in social media. A lot of these inquiries come from business people making new year’s resolutions to do a better job of managing and engaging with their customers via social media.
How to optimize your LinkedIn profile for value and lead generation Read More »
The digital personal assistant race has really been heating up over the past few months. Both Google and Amazon have been rolling out new products and features at a rapid pace. The products offered by both companies have some strengths and weaknesses, but we’re not here to debate which platform is best or who will
You can start building actions for your Google Assistant today! Read More »
At Zipline, we receive a lot of RFP documents. Over the years we have responded to and won many RFPs and we have declined to respond to many others. We have witnessed and been part of great, effective RFP processes and we have also experienced terribly ineffective RFP processes. So I wanted to take a
Tips for how to write a good web design RFP Read More »
Today we were working on a web application that needed to dispatch several emails to users using the PHP mail function. The client requested that these emails have a priority set indicating to customers that they needed to be addressed immediately. If you are unfamiliar with email priority it is usually represented by an exclamation
How to Set Email Priority to High or Highest With PHP mail() Read More »
CSV or comma separated variable files are a common way of storing and transferring data from web applications or databases. These handy files can easily be opened as a spreadsheet in common editing programs like Microsoft Excel, Apple Numbers, or Open Office Calc. Most developers have no problem generating a CSV document but many have
Proper PHP Headers for CSV Documents (All Browsers) Read More »
