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Ryan Stemkoski

Ryan is a Creative Technologist at Zipline B2B Marketing. He has over 15 years of experience planning, designing, developing, deploying, and marketing websites and mobile applications for businesses of all shapes and sizes.

Medcurity Takes the Confusion out of HIPAA Compliance

Clients / By

Since being signed into law in 1996, the Health Insurance Portability and Accountability Act (HIPAA) has improved the quality of healthcare in America by completely reshaping how insurers interact with medical service providers and their patients. Some of HIPAA’s most sweeping reforms pertain to patients’ privacy rights and the standards providers must maintain to protect […]

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Crucial Tips for Addressing and (Surviving) a Data Breach or Crisis

Tips & Tricks / By

It should come as no surprise that businesses in practically all industries are experiencing a staggering amount of security breaches. Digital security specialists at Gemalto reported 4.5 billion data records compromised worldwide in the first half of 2018 alone. All too often, companies fail to adequately keep pace with malicious hackers and data thieves. It’s

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Advertisers are choosing Amazon over Google, should you?

Tips & Tricks / By

At Zipline, we do a great deal of advertising across a number of platforms including both Amazon and Google. As Amazon has become the primary search engine for product searches, we have seen consumer packaged goods shift their focus toward Amazon and rightly so. Amazon advertising, while not necessarily cheaper per click, is yielding higher

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Do you need to worry about today’s launch of WordPress with Gutenberg?

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Today, WordPress is rolling out a major version update known as WordPress 5.0. As part of this big update they’re also introducing Gutenberg a new editor which promises to significantly change the way we use WordPress for adding and editing content. WordPress has been around since 2003. Over the years, the platform has become the

Do you need to worry about today’s launch of WordPress with Gutenberg? Read More »

A Starter Pack of Negative Keywords for your Google Ads or Bing Ads Campaign

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Pay-per-click advertising has gotten more and more expensive as the masses have discovered the deep funnel benefits of reaching an audience who is actively searching for their products or services. With skyrocketing costs, every penny counts when optimizing your pay-per-click campaigns. You can’t afford to waste clicks on irrelevant traffic that is unlikely to take

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