When it comes to brand visibility and user engagement, Instagram is the best social network out there. A variety of studies have shown that engagement on Instagram far exceeds that of Facebook and Twitter. Even with all that engagement, it can be difficult to gain real followers on Instagram. A genuine following requires significant hard […]
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What is Geofenced advertising? Geofencing is the use of GPS or RFID technology to create a virtual geographic boundary, enabling software to trigger a response when a mobile device enters or leaves a particular area. Geofencing in terms of advertising is triggering targeted advertising to users in a specific geographical area. Geofencing allows businesses to
How to Geofence Advertising with Google, Facebook, Instagram and Snapchat Read More »
You may not have heard of Bodine Electric Company, but as the world’s largest producer of electric gearmotors, you have almost certainly used their products. For over a century, Bodine has been the true pioneers of the electric motor industry, creating the literal driving force behind jukeboxes, atom smashers, and everything in between. In the
Bodine Electric Company’s Improved Website Gets in Motion Read More »
“Content Is King” is an SEO philosophy that’s been around since before SEO was even an industry, and it still holds true today. However, the term is often misunderstood, misattributed, or misrepresented, and when applied poorly can spell disaster for your campaign and business. The crux of the issue lies in what “content” actually is.
Why Content is Still King – And Why That’s a Good Thing Read More »
Since being signed into law in 1996, the Health Insurance Portability and Accountability Act (HIPAA) has improved the quality of healthcare in America by completely reshaping how insurers interact with medical service providers and their patients. Some of HIPAA’s most sweeping reforms pertain to patients’ privacy rights and the standards providers must maintain to protect
Medcurity Takes the Confusion out of HIPAA Compliance Read More »
The internet is for everybody. That is something every developer should intrinsically understand as they write code. You can never take for granted that you know how a user will interact with what you are building. ADA compliance should be more than just meeting a government requirement. It should be about giving your users the
ADA Compliance Tips for Website Developers Read More »
It should come as no surprise that businesses in practically all industries are experiencing a staggering amount of security breaches. Digital security specialists at Gemalto reported 4.5 billion data records compromised worldwide in the first half of 2018 alone. All too often, companies fail to adequately keep pace with malicious hackers and data thieves. It’s
Crucial Tips for Addressing and (Surviving) a Data Breach or Crisis Read More »
The City of Ocean Shores had its beginnings before recorded history. The area now known as the Point Brown peninsula was used by the various local tribes for trading and other purposes. The Chinook, Chehalis, and Quinault Tribes used the area, as well as others that now make up the Quinault Indian Nation. In 1929,
Looking to escape to the coast? Plan a trip to Ocean Shores Read More »
Latent Semantic Indexing, or LSI, refers to a specific type of keywords that search engines use to refine their results. This particular variety of keywords is used by search engines like Google to display contextually relevant content to the searchers. So what exactly are LSI keywords and how do they work? More importantly, why should
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At Zipline, we do a great deal of advertising across a number of platforms including both Amazon and Google. As Amazon has become the primary search engine for product searches, we have seen consumer packaged goods shift their focus toward Amazon and rightly so. Amazon advertising, while not necessarily cheaper per click, is yielding higher
Advertisers are choosing Amazon over Google, should you? Read More »
